It was rumored a couple of days ago already, but it seems to be somewhat confirmed. AMD wants to merge the CPU and GPU products under one brand, so you can expect the Radeon and FirePro series logo’s to be removed in the nearby future.

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The colleagues over at X-bit Labs report that AMD will introduce a couple of new processors on September 21st, 2010. This includes a new six-core chip clocked at 3.0GHz and also a multiplier unlocked 3.5GHz quad-core.

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AMD uploaded a new humorous marketing video to warn gamers against using Fermi-based graphics cards. The video makes fun of the high power consumption and heat generated by NVIDIA’s high-end GeForce GTX 400 series graphics cards.

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AMD is giving a sneak peek into the future, well next year 2011 that is. AMDs future processors will be called APUs (Accelerated Processing Units) and during a Press Conference yesterday in Taipei, the company’s Senior VP and GM, Rick Bergman showcased a DirectX 11 demo of the 2011-bound APUs. Don’t confuse that with say Intel’s Clarkdale which has in fact two processing units (CPU and a GPU) both sitting on the processor package.

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AMDs Fusion processor will be a merge between a GPU and a CPU, there’s a new ETA. Currently, Fusion 32nm is scheduled to debut sometime during 2011. Read the full story